While it is possible to disable the program in Adblock Plus, some users may have had troubles doing so, or made the decision to move to another content blocker instead. Adblock Plus's Acceptable Ads program might be a reason.Lets take a look at possible explanations: To come back to the initial question: why did Adblock Plus's daily user number drop by several million users while similar extensions did not see a drop but an increase instead? Similarly, Adblock Plus managed to increase its daily downloads at around the same time, but both download counts did fall to previous levels shortly thereafter. The huge uptick of downloads at the end of August seems to correlate with the release of the WebExtensions versions of uBlock Origin.
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